Branding

Discover. Create. Communicate. Maintain.

We’ll help you clear up misconceptions surrounding branding and brand development, provide answers, new tools and smart, brand-building strategies. It’s all about growing sales and sustaining profitability for your business.

Many communications firms and consultants claim to be “brand experts,” though they have no formal training or credentials in this area. It’s no wonder that business professionals are confused and wary about “brand specialists.”

We utilize a proven, proprietary branding methodology to build and maintain your brand value.

• Research
• Assessment
• Brand point definition
• Brand position development

Trade Show Assistance

Position. Pre-Show. Present. Post-Follow-up.

Develop a brand position for your company before the trade shows? Before the show, it’s time to promote with pre-show mailers, invites, social media, e-mail, appointment scheduling, etc.

For the show, design a quick-read booth, refine your elevator speech and set some expectations. Remember, you are presenting to a parade of people. Make it easy for them to understand the basics of who you are, what you do and what you stand for. Qualify booth visitors and capture names for follow up.

For post show activities, manage customer, clients, and sales prospects interactions with CRM.

• Brand Definition – messaging and imaging
• Pre Show Marketing Plan – strategy and action plan with dates, time and activities
• Promotional Support – e-mailers; webinars; print ads; direct mail; websites; videos; direct mail; brochure/printed materials; trade show booth design; booth rental or purchase; set-up/breakdown support;
• Event Management – show logistics, traffic management, lead capture, elevator speech
• CRM – database set-up; follow-up correspondence; scheduled call backs;

Marketing Plans

Discuss. Discover. Define. Distribute.

Our goal is development of a marketing plan that is practical, result-oriented, and based on facts - not theory.

We begin with a thorough internal and external assessment of your business. We’ll facilitate the meetings with your planning team, gather information, keep accurate records, review, prepare and assemble the details. This assessment provides you with a solid situation analysis.

From the situation analysis, we’ll develop action plans for internal operations and external marketing. The action plan will drive results by aligning your company’s strengths and resources with the tactics and activities for moving your business forward.

• Research
• Marketing plans
• Marketing action plans
• Advertising/public relations plans

• Keeps you focused
• Allows you to make better business decisions
• Gives you a tool to convey to others where your business is headed
• Eliminates the feeling of overwhelm
• Ensures you're working on the right activities
• Saves you time by cutting out the time-wasters
• Flexible enough to grow with your business
• Share with staff to get everyone on the same page