We’ll help you clear up misconceptions surrounding branding and brand development, provide answers, new tools and smart, brand-building strategies. It’s all about growing sales and sustaining profitability for your business.
Many communications firms and consultants claim to be “brand experts,” though they have no formal training or credentials in this area. It’s no wonder that business professionals are confused and wary about “brand specialists.”
We utilize a proven, proprietary branding methodology to build and maintain your brand value.
Develop a brand position for your company before the trade shows? Before the show, it’s time to promote with pre-show mailers, invites, social media, e-mail, appointment scheduling, etc.
For the show, design a quick-read booth, refine your elevator speech and set some expectations. Remember, you are presenting to a parade of people. Make it easy for them to understand the basics of who you are, what you do and what you stand for. Qualify booth visitors and capture names for follow up.
For post show activities, manage customer, clients, and sales prospects interactions with CRM.
Our goal is development of a marketing plan that is practical, result-oriented, and based on facts - not theory.
We begin with a thorough internal and external assessment of your business. We’ll facilitate the meetings with your planning team, gather information, keep accurate records, review, prepare and assemble the details. This assessment provides you with a solid situation analysis.
From the situation analysis, we’ll develop action plans for internal operations and external marketing. The action plan will drive results by aligning your company’s strengths and resources with the tactics and activities for moving your business forward.