We’ll help you clear up misconceptions surrounding branding and brand development, provide answers, new tools and smart, brand-building strategies. It’s all about growing sales and sustaining profitability for your business.
Many communications firms and consultants claim to be “brand experts,” though they have no formal training or credentials in this area. It’s no wonder that business professionals are confused and wary about “brand specialists.”
We utilize a proven, proprietary branding methodology to build and maintain your brand value.
Our goal is development of a marketing plan that is practical, result-oriented, and based on facts - not theory.
We begin with a thorough internal and external assessment of your business. We’ll facilitate the meetings with your planning team, gather information, keep accurate records, review, prepare and assemble the details. This assessment provides you with a solid situation analysis.
From the situation analysis, we’ll develop action plans for internal operations and external marketing. The action plan will drive results by aligning your company’s strengths and resources with the tactics and activities for moving your business forward.
Imagine a trade publication writing an article about your product and the benefits of this “publication-oriented” endorsement. It’s free advertisement, and ancillary endorsement, at your fingertips.
Springer Marketing & Advertising will help with reviewing media kits, defining publications, writing the copy, distributing the content and managing the process. We’ll help you make the right decision for positioning your brand.
Seeing is believing – or sometimes, simply understanding what your product can do. What your customer can see can be what your customer wants, or more importantly, needs.
Our job is to communicate content that is appropriate and true to your brand. Springer Marketing & Advertising helps you with solid concepts, good writing, and targeted visuals with branded execution. We’ll help you process and simplify complicated content to formulate smart, memorable concepts, and execute them across a variety of traditional and new media.
In today’s Web-centric marketplace, your website is a leading sales tool. We’ll help you design a website and outbound marketing campaign that draws buyers in to look deeper. Services include planning, competitive review, copywriting, photography, videography, programming, publishing and promotion.
Develop a brand position for your company before the trade shows? Before the show, it’s time to promote with pre-show mailers, invites, social media, e-mail, appointment scheduling, etc.
For the show, design a quick-read booth, refine your elevator speech and set some expectations. Remember, you are presenting to a parade of people. Make it easy for them to understand the basics of who you are, what you do and what you stand for. Qualify booth visitors and capture names for follow up.
Follow us on